[BLUEY], a brand born from the pursuit of “jeaning”, has drawn the curtain back on their 2016 A/W collection.
Recreating apparel from different eras with updated materials and details but all the practicality intact, [BLUEY] uses traditional craftsmanship that mixes elements of military, work wear, sports, and everything in between. Their theme this season is “The New Classic”.
The lineup is built around outdoor settings like wintry seas, snowy mountains, battlefields, and grassy plains, adding new tones of brick and smokey pink to their standby palette of black, navy, olive, and beige, upgrading rough and tumble military gear with an atmosphere that is both stylish and genderless.
This is a dignified and mature military vibe that adds contrast to single tone styles.