[BEAMS PLUS], an original label launched by BEAMS in 1999 that calls upon all of their experience present styles from the good old days of America with the concept of “true menswear that you can wear forever and never get tired of”, has unveiled their lineup for the 2016 S/S season.
The theme this time around is “Roots”.
This season [BEAMS PLUS] revisits the respective charms of the four styles of American traditional, work, sports, and military apparel that form the label’s core.
The range is full of items like traditional summer suits made of stretchy CoolMax, an homage to the leather jacket worn by Marlon Brando in The Wild One, uses of military gear’s ability to endure fluctuating environments for travel styles, and comfortable sports wear with an old school look that reinterpret the “roots” of the basic contemporary wear that [BEAMS PLUS] has continued to update so faithfully.
BEAMS PLUS HARAJYUKU
Tokyo-to, Shibuya-ku, Jingumae 3-25-12 1F