Today’s Product: Striped shirt by [toogood]

¥88,000 + tax

Photo:Shuhei Nomachi

English brand [toogood] launched in the 2014 S/S season. This unisex label has shown an undeniable popularity through events such as a special installation at Dover Street Market Ginza last June.

The vision of sister Faye and Erica Toogood, a furniture/object designer and apparel designer/product developer respectively, truly depicts the London of today. The duo’s high quality creations have earned them acclaim across the board.

This shirt made with a just barely transparent material looks cool and refreshing, with distinctive bluish gray stripes. The lines are hand-drawn, thick in some places and thin in others, with varying degrees of straightness that give the design a unique expression. This is a truly excellent item with a refined appeal that is still unaffected and simple. There is no doubt in our minds that this will become a centerpiece of any summer wardrobe.